Irrespective of your current stage as a music artist, releasing a song can be quite hectic both mentally and emotionally. After the multi layered phases of music production, music promotion comes in. Wondering how to promote your music independently? Great! We will give you more details about this.
Formerly, music promotions solely depended on music executives, but in recent times, it requires all parties involved in production including the artist. It can be a lot of work, but, with the right strategy and tactics, you can grow your music to the audience’s satisfaction. As much as artist love their art, they need money to do more.
Here are our tips for promoting your tracks independently and getting your music heard —on a budget!
HONE YOUR CRAFT: Every industry has its legends, individuals that have fought tooth and nail to get to the top, individuals that have won global awards and recognition, artists that understand the nitty-gritty of the market.
Those are the people you are out there with. . As much as everyone is staying in their lanes, you need to ensure yours is pliable in all standards.
However, you need to amaze people so they can change their gaze or even point out your presence. In the music industry, there is a popular saying that, “to make it big, you just need a song that captures people”.
Regardless of your networks and connections, the best will always beat good any day and anytime. You need to produce quality music, so pushing it out will be less strenuous.
BE A TREND SETTER OR HIRE ONE: Social media is a powerful weapon and can be used to one’s advantage by creating, developing, and sustaining a presence on the streets of Instagram, Twitter, TikTok, Facebook, and even less obvious platforms like Snapchat.
To promote your music effortlessly on these platforms, you have to be very creative. For example, a routine dance to the song, or you create a storyline around the music with the help of a trendsetter, and within a short time, everyone is in.
Also, a strong online presence helps to ensure that your music circulates, and that way giving your listenership level some boost, growing your fan base, and advancing your career. If you are oblivious of the technical know-how, look through some of these helpful resources for more information on how to run and make the most of your social media presence.
FOCUS ON YOUR AUDIENCE: Where and whom you market your music can make all the difference. Thriving music subcultures exist everywhere especially in Nigeria; some huge and sprawling, some small and dedicated. Finding, knowing who to address will help in your campaign.
If you are an Afrobeat singer, find clubs, individuals, classes of people who love the genre. If you’re a rapper, find rap venues, join rap communities and win rap fans. And so on.
But niches aren’t always defined by genre. If your music has more widespread appeal, narrow it and bring it to a community level. People generally want to see an artist from their area succeed. Take advantage of this mentality and grow your fanbase close to home before taking giant strides.
You can also read: 5 Things To Do When Planning To Shoot Music Video
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