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In Music, News

MUSICWORMCITY EXPANDS ITS MUSIC COVERAGE WITH NEW PODCAST EXPLORING THE BUSINESS AND CULTURE OF THE INDUSTRY.

November 12, 2026 Be first to comment

MUSICWORMCITY EXPANDS ITS MUSIC COVERAGE WITH NEW PODCAST EXPLORING THE BUSINESS AND CULTURE OF THE INDUSTRY. Pin It

MusicWormCity, a music and entertainment platform dedicated to covering the sounds, stories and developments shaping the African music scene, has launched the MusicWormCity Podcast, a new platform created to explore the people, conversations and business driving the music industry.

Hosted by Jim Donnett, the podcast provides a space for conversations that go beyond the music, exploring the creative processes, business decisions, industry experiences and personalities influencing the entertainment landscape. Through engaging discussions with creatives and industry professionals, the show offers audiences a closer look at the people and stories behind the music, as well as the realities of working within the industry.

The first episode, released on Tuesday, November 3, 2026, features Jimmie Akinsola, who shares insights from his experience in the entertainment and nightlife industry. The conversation explores the role of an MC and hypeman, the relationship between music and audience engagement, and how personalities in the entertainment space contribute to shaping nightlife and music culture.

Speaking on the relationship between brands, music and nightlife experiences, he said:

“Brands have realised that the nightlife experience leaves more memories than the music you listen to on your own. It’s a shared memory environment, and it’s where people are at their most carefree and vulnerable.”

With its focus on authentic conversations and industry perspectives, MusicWormCity Podcast aims to create room for discussions that highlight different sides of the music business, from the creative and commercial aspects of the industry to the experiences and decisions that shape careers and influence culture.

In another episode, award-winning writer and new media executive; Dami Dawson shares his perspective on creative ambition and how the drive to create can change as people become established in the music and entertainment industry. Reflecting on the hunger that comes with starting out, he said:

“There is a certain hunger that comes with starting out in the industry, especially when you have ideas but limited resources to bring them to life. That drive pushes you to keep creating and finding ways to make things happen. But sometimes, once people become established, they lose some of that urgency and begin to settle.”

The podcast continues this Friday, November 13, with a new episode featuring another conversation around the music and entertainment industry.

The upcoming episodes will feature Joey Akan, award-winning music journalist and founder of Afrobeats Intelligence; Simdi Chukwuma, founder of The Blunt Records and music executive; SoftMadeIt, Nigerian dancer, singer and digital creator recognised for his influence on Afrobeats dance culture and viral choreography; and Lucky Freeman, talent manager, A&R professional and founder of The Orban Company.

Other upcoming guests include Damithecreative, content creator, film critic and music enthusiast known for his pop culture commentary, movie reviews and entertainment guides; Adaeze Enuma, On-Air Personality, voiceover artist and content creator; Wale Oloworekende, music journalist, writer and editor; and Akinyemi Law, entertainment lawyer specialising in music law.

MusicWormCity Podcast is available across YouTube, Spotify, Apple Podcasts and Amazon, with additional clips and content shared across the platform’s social media channels at @musicwormcity.

About MusicWormCity

MusicWormCity is a music and entertainment platform focused on covering the latest developments, stories and conversations within the African music industry.

Through music news, features, interviews, industry updates and digital content, the platform connects audiences to the artists, personalities, trends and cultural movements shaping the music scene.

With a commitment to keeping audiences informed and engaged, MusicWormCity provides a space for discovering new sounds, following industry conversations and staying connected to the wider music culture.

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